Question by : What is the word for…?
What is the word for the method of shops minimizing the value of an item by a penny in order to make them seem less costly?

For example, £4.99 seems more affordable than £5.
There’s definately a word for it, I read it in the dictionary a couple of years back, but I can not keep in mind what it is.

Very best answer:

Answer by s4bub
Psychology!

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